A nasty little fellow once wrote, in an inadvertently comical review of one of my novels, that expecting good writing from Jacquelyn Mitchard was like expecting champagne at the McDonald's drive-through.
I wonder what he would have to say about the new deal Mitch Albom's publisher has made for his upcoming novel, which I believe is called JUST ONE MORE DAY, to be sold at Starbucks -- STARBUCKS! -- for two months. Starbucks -- the coffee shop on every street corner, in every bookstore, strip mall, airport and train station in the known universe.
Be still, my wanton heart.
Despite the fact that Mitch Albom is a magnificent human being and wonderful writer, whose two previous books have earned more money than God has pockets, I admit that I felt a tremor of slimy green envy upon hearing this news.
I mean, going to Starbucks is a form of near-religious ritual for some people (I am one); and the chance to order a Grande Sugar Free Vanillla Latte with skim and a side of Mitch Albom's new novel is one of those things that makes the rest of our souls shrink a little bit with longing. It's like a gimme on the golf course that turned into a hole in one. It's like a three-pointer sunk from under the opposite team's basket. It's like finding that the annoying piece of paper stuck to your shoe is a $206 million Power ball ticket.
Not that money matters to writers.
We're the only group of artisans on earth who do what we do for pure joy... I think. We do it for the pure joy even when it gives us acid reflux and keeps us awake nights, sours our friendships and puts permanent furrows between our eyebrows and permanent kinks in our necks, We're always being told that we should quit whining and try getting REAL jobs, because what we do isn't really work.
Even my kids tell me this: One said, "You have an idea and you write it down. WOW! That's HARD!"
I think it is harder for me than it is for Mitch Albom, for example, if the proof is in the pudding ... er, the Mocha Frappacino.
I can't help having this sinking feeling despite wishing Mr. Albom all good things (our wishes being, as it were, coals to Newcastle in this case).
Given the difficulty of selling novels -- unless you happen not to be Mitch Albom or Dan Brown -- and the consternation that publishers seem to feel about exactly how to sell more of them, I can see the attractiveness of the Starbucks-as-venue plan. Coffee once was called the "think drink." Put coffee and books together and voila!
Yep, voila!
But being a plucky sort of person, since Starbucks has not asked for me (although my own slim volume, CHRISTMAS, PRESENT will be re-published this holiday season and I'm, er, available, sniffle, sob...) I want to take that arch little reviewer's suggestion now.
I want to offer myself up to McDonald's or any other fast-food franchise.
I don't mean my "self" precisely -- I do mean my next novel. Or any of the others. Or one I haven't thought of as yet
Despite the fact that this yearning may not square with the longing of the true artist to be obscure and pure, I am so cheey that I might thrill to hearing millions of voices say, "I'd like a Number Three with a large fry and a copy of Jacquelyn Mitchard's novel, please..."
A cosmetics company (mail-order or otherwise) also may wish to offer my books, at a discount with a five-pack of lipgloss.
I have written some nice stories for the Lands End gang, and would be happy to be item number JGM11 in the summer cagalogue next year.
That lovely, literary little catalogue that feautres witty little stories a la 'Casablanca' along with suave shirts and sophisticated dresses can have me as well. "Spotted poolside at a gated enclave in the Hamptons, in the clutches of an enraptured countess so absorbed that her daquiri went flat, this novel of suspense and secret lives can now be your very own poolside companion..."
I'm not complaining, I hasten to add, about my publisher, which is a wonderful publisher where everyone does his or her darndest to sell my novels. And of course, selling them isn't the point, is it? Writing them is.
But having people read them isn't all bad, either.
Starbucks? Please throw water on me before I boil.
Jackie M.

Comments (4)
I just want to say that I am now reading, for the first time, one of your books -- The Breakdown Lane -- and I am so thoroughly enjoying it that I keep sneaking off to the washroom at work to read just one more page! I intend to buy your backlist as soon as I am done this book, and telling all my friends about you. In these times of bad book glut which has me throwing novels against the wall in frustration at a rate of 1 out of every 5, finding a new author that I love is a treasure I will cherish. Thank you.
As an aspiring writer myself, I would love to read a blog post of yours on how you became published, what your process is, what sorts of things inspire your stories. Is this possible?
Again, many thanks for the hours of blissful escape your book is providing :)
Stephanie Bose
Posted by Stephanie | August 22, 2006 3:14 PM
Posted on August 22, 2006 15:14
Love, love, love the post. Tickled my writer's funny bone. Since I live in small town Texas where Dairy Queen reigns supreme, I'm thinking a copy of my next book with the Hunger Buster Value Meal.
Speaking of books... my publisher has told me to BE BOLD when it comes to seeking endorsements for A Bigger Life, my next novel. It is a sad, funny, poignant story told in the voice of a 27 yr old straight male hair stylist who is also a single dad to a three yr. old boy.
Any chance you would take a quick peek at an unknown fan's work for possible endorsement?
Annette Smith
Posted by Annette Smith | August 29, 2006 11:07 AM
Posted on August 29, 2006 11:07
I'm not really a proof reader, but if you need some help with the Mormon religion and the Sg. George Area, I know a fair amount about the religion, and some about St. George, fought fires there with a helicopter for a couple summers. Also I am a Mormon, Dr Lit forwarded your Blog and asked me to see if you needed a hand.
Sincerely,
Kim
Posted by Kim Hatch | September 7, 2006 5:41 PM
Posted on September 7, 2006 17:41
I worked for McDonalds all through high school and college...it's not glamorous enough for you!!
It's small, and not nation-wide, but that cute little shop below my office, "Happy Pasttimes," would be a PERFECT place to display "Christmas Present." This shop is gorgeous at Christmas, selling everything from Hummels to Bucky Badger ornaments. I would love to contact them for you :) We always have a soft spot for Barriques?!?
Posted by Penny Bright | September 8, 2006 1:47 PM
Posted on September 8, 2006 13:47